Simple, clear, persuasive design — With the aim of reducing cognitive load and user frustration.
Tailored design process — The process should suit the engagement, not the other way round. Tailor approach to meet project needs.
Decisions grounded in reason — I align my design decisions to business goals, user needs and technical constraints.
Content auditing — To understand site structure and content categories.
Card sorting — Experience facilitating card sorting sessions to organize content.
UX writing — Writing labels and descriptive copy. with a focus on clarity, specificity and consistency.