The initial strategy for the website and rebrand.
Some findings from the empathy mapping session which were presented to stakeholders.
A section of the jobseeker customer journey.
Some of the insights generated from competitive analysis.
An X-Y graph mapped competitors in terms of their current approach to visual design.
Experience principles acted as a north star to keep design decisions unbiased and outcome-based.
Mood-boards to inform art direction.
Style tiles based around the concept of divergence and convergence.
Running a card sorting session, used to guide our decisions around information architecture.
Sitemap informed by card sorting session; user and business goals.
Homepage wireframe exploration.
In the months following the website redesign, dramatic traffic improvements were seen on the website, including: